Time Domain and Klever Marketing Bring New Giving Cart System to Supermarket Industry
September 20th, 2009
Reuters: HUNTSVILLE, Ala.--(Business Wire)-- Time Domain Corporation, the leader in ultra wideband (UWB) real-time location systems (RTLS), and Klever Marketing, Inc. (KLMK.OB), today announced the introduction and first installation of Klever`s Giving Cart System with Time Domain`s Precision Location Ultra Wideband System (PLUS). This enables retailers to dynamically communicate promotions and advertisements to customers as they shop, optimizing the shopping experience and driving sales.
Time Domain and Klever Marketing launched The Giving CartSystem in The Market, a privately owned Park City, Utah, supermarket this month. The system, which includes interactive, wireless display units that attach to shopping cart handles, enables The Market to target promotions to shoppers at the point-of-selection and build consumer loyalty. The units are tracked in real-time and automatically alert customers to promotions as they travel throughout the store. The Market will also use the technology to analyze consumer purchasing preferences to offer better targeted promotions and inform more strategic location of merchandise. "There has been a significant reduction in the installation cost of our updated Giving Cart," said Paul G. Begum, CEO, Klever Marketing. "The solution benefits consumers, retailers and package good manufacturers."
The Giving CartSystem is powered by Time Domain`s Precision Location Ultra Wideband System (PLUS) as each display unit contains a PLUS OEM tag. PLUS has the capability to provide 24 x 7 real-time (every second), highly precise (down to 12 inches) data on every asset in a retail store, including inventory, display units, fixtures, people and more. Attempts to field interactive shopping systems in the past have failed due to poor location accuracy, expense and lack of long lasting battery powered systems. Grocery stores have been particularly difficult retail settings to locate accurately. PLUS reaches beyond the limits of other systems, such as GPS, Zigbee and Wi-Fi, with accuracy and long battery life that is unmatched in the industry.
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