Wi-Fi Planet: Skyhook Wireless, known for its Wi-Fi Positioning System (WPS) and its hybrid positioning system (XPS), continues to quietly expand its user base. The company announced Tuesday a partnership with Geodelic, developer of the new Android mobile application, Sherpa.
Sherpa, which allows users to locate relevant information based on behavior recognition, a recommendation engine, and location-relevant information, was developed specifically for T-Mobile's myTouch 3G with Google. The app teaches itself what its owner likes based on behavior and user feedback, so it can prioritize the retailers, restaurants, and attractions it recommends. Geodelic also allows businesses (or brands) to create customized mobile content, such as promotions tied to their locations.
“Skyhook offers a major enhancement to the application’s location awareness,” said Rahul Sonnad, CEO and founder at Geodelic in a Skyhook press release Tuesday. “This allows Geodelic to more accurately target content for a user, whether they are in a mall or walking down the street. We developed Sherpa to give users a customized experience based on their location and interests. Skyhook provides the location performance that our application demands.”

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